AT&T, Maryland Trauma Centers to Kick Off Distracted Driving Awareness Month at Hospitals in Maryland

EVENT DATE: April 5, 2017

 

AT&T, Maryland Trauma Centers to Kick Off Distracted Driving Awareness Month at Hospitals in Maryland

 

AT&T* research shows that 7-in-10 people engage in smartphone activities while driving.** People are doing much more than just texting from behind the wheel. They’re checking email, posting to social, and even snapping selfies.  To drive home the message, on Wednesday, April 5, 2017, AT&T is teaming up with 10 trauma centers to remind Marylanders how dangerous it is to take their eyes off the road to glance at a phone.  The local events are part of the Maryland Trauma Quality Improvement Committee’s Distracted Driving Day programming and AT&T’s IT CAN WAIT campaign.

 

The time and location where the event will be held are:

Bethesda

Suburban Hospital

8600 Old Georgetown Road, Bethesda

11 a.m.-1 p.m.

 

When you’re behind the wheel, everything can change in the blink of an eye.  A post, a selfie, a text, a scroll, an email—one look is all it takes. This simulation shows the consequences of glancing at a phone while driving. The experience is part of the AT&T IT CAN WAIT campaign, which urges drivers to keep their eyes on the road, not on their phones because distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel.

 

VISUALS:             Virtual reality simulator

Opportunity for reporters/videographers/photojournalists to experience simulator

Interview opportunities with trauma center experts, “drivers”

 

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.